You Click, We Rush
  1-888-205-7777  |   Go To pcRUSH.comHOME  |   WISH LIST  |   View pcRUSH.com Shopping CartVIEW CART  
GSA Federal, State, Local & Education Sales
SquareTrade Warranty
IBM Solutions Showcase
For All Occasions Gift Ideas

Manufacturer Showcase

  • Microsoft
  • Microsoft
  • Toshiba
  • Olympus
  • Lexmark
  • Dell Consumer
  • Symantec
  • Logitech
  • Sonic Wall
  • Sharpie
Home > Televisions > LED TVs > Sony BRAVIA HX729 55" 3D Ready 1080p LED-LCD TV - 16:9 - HDTV 1080p - 240 Hz

Sony BRAVIA HX729 55" 3D Ready 1080p LED-LCD TV - 16:9 - HDTV 1080p - 240 Hz

ATSC - 1920 x 1080 - Dolby Digital Plus, Surround Sound - 20 W RMS - Edge LED - 4 x HDMI - USB - Ethernet - Wireless LA

Sony BRAVIA HX729 55" 3D Ready 1080p LED-LCD TV - 16:9 - HDTV 1080p - 240 Hz
Enlarge Image
Sony BRAVIA HX729 55" 3D Ready 1080p LED-LCD TV - 16:9 - HDTV 1080p - 240 Hz
View More Images
Close Window
Sony BRAVIA HX729 55" 3D Ready 1080p LED-LCD TV - 16:9 - HDTV 1080p - 240 Hz
Not Available

Share and Bookmark:

Item No.  751083
Mfg Part No.  KDL-55HX729
Product Condition:  New
Manufacturer:  Sony

Details   |  Reviews   |  Product Q&A
30 Day Return Policy

Highlights for Sony BRAVIA HX729 55" 3D Ready 1080p LED-LCD TV - 16:9 - HDTV 1080p - 240 Hz
  • Maximum Resolution:1920 x 1080
  • Speakers:Yes

Marketing Information

3D-ready LCD TV delivers full HD 1080p picture quality in 2D and 3D. Built-in Wi-Fi makes it a cinch to access the best selection of online movies, TV episodes, videos and music. Motionflow XR 480 technology offers incredible motion clarity during fast-action sports, movies and games. Dynamic edge LED backlight offers enhanced picture quality and contrast with local dimming technology. Built-in Ambient Sensor automatically adjusts the TV's color and brightness based on the room's lighting conditions for natural-looking picture. X-Reality PRO engine brings out incredible detail through multi-frame, pixel-by-pixel analysis of each scene. You will see optimal color, contrast and sharpness even in low-resolution web videos. 55" Class (54.6" dia) HX729 smart TV also features 240Hz technology, digital video processor, 16:9 wide-screen panel (1920 x 1080) and four HDMI inputs among others. Transmitter and glasses are required to view in 3D. Energy Star qualified.


  • Speakers: Yes
  • Sound System: Dolby Digital Plus
  • Physical Characteristics

  • Width with Stand: 49.96"
  • Depth with Stand: 12.01"
  • Power Description

  • Operating Power Consumption: 177 W
  • Standby Power Consumption: 300 mW
  • Storage

    Processor & Chipset

    Technical Information

  • Aspect Ratio: 16:9
  • Features: Auto-off
  • Screen Size: 55"
  • Backlight Technology: Edge LED
  • PC Streaming: Yes
  • Internet Access: Yes
  • Media Player: Yes
  • 3D Type: 3D Ready
  • 3D Glasses Required: Yes
  • Video

  • Maximum Resolution: 1920 x 1080
  • Scan Format: 1080p
  • Standard Refresh Rate: 60 Hz
  • Digital Tuner: ATSC
  • Analog Tuner: NTSC
  • Video Signal Standard: HDTV 1080p
  • Motion Interpolation Technology: Motionflow XR 480
  • Enhanced Refresh Rate: 240 Hz
  • Warranty

    Remote Control

    Additional Product Specifications


  • RMS Output Power: 20 W
  • Interfaces/Ports

  • USB: Yes
  • HDMI: Yes
  • VGA: Yes
  • Headphone: Yes
  • Digital Audio Output: Yes
  • Component Video: Yes
  • Total Number of HDMI Ports: 4
  • General Information

  • Product Type: LED-LCD TV
  • Manufacturer Part Number: KDL-55HX729
  • Manufacturer Website Address: http://www.sony.com
  • Manufacturer: Sony Corporation
  • Product Name: BRAVIA LED-LCD TV
  • Product Line: BRAVIA
  • Product Series: HX729
  • Brand Name: Sony
  • Memory


    Package Contents

    • Remote Control
    • 2 x AAA Batteries
    • Table-Top Stand
    • 3 x Fixing Screws
    • 4 x Assembling Screws
    • Hexagon Wrench
    • Operating Instructions

    Green Compliant


    Green Compliance Certificate/Authority


    DLNA Certified


    Network & Communication

  • Ethernet: Yes
  • Wireless LAN: Yes
  • Wireless LAN Standard: IEEE 802.11n
  • Ethernet Technology: Fast Ethernet
  • Physical Characteristics

  • Weight (Approximate): 44.53 lb
  • Height: 30.3"
  • Width: 50"
  • Depth: 1.6"
  • Weight with Stand (Approximate): 56 lb
  • VESA Mount Standard: 300 x 300
  • Height with Stand: 31.46"
  • Powered By GfK Etilize


    by PowerReviews

    (based on 20 reviews)

    Ratings Distribution

    • 5 Stars



    • 4 Stars



    • 3 Stars



    • 2 Stars



    • 1 Stars



    Reviewed by 20 customers

    Sort by

    Displaying reviews 1-10

    Back to top

    Previous | Next »


    Good Sony LED TV for any leaving room.

    By AlofElgin

    from Elgin IL

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    The TV has been in use for about a month and it has been in use more than five hours a day. It's easy to use with iManual. The picture quality is the greatest when shot outside application. When I watch news cast, sometimes the color are not the greatest. The faces tend to be too bright is like when the contrast is too high. I set the picture mode to "Vivid" mode. I tried other modes and the quality of the picture got worse. I think Sony should have done better job in displaying the colors on the screen. Also it is slow when I surf the net. I think the iPad is ten times faster when I go online on the same network. There is no operating system built in this TV like android or mac OS; therefore, there are no apps. I think Samsung of similar price would have to offer more features to make the TV a SMART one to enjoy the TV Experience. Sony did not offer 3D glasses with this set. unlike Samsung, and many other features that I have seen and heard other TV set makers offers, and for those reasons I give them 4 stars.


    BEST TV EVER!!!!!!!!!!!!!!!

    By dgh19141

    from Philadelphia,Pennsylvania

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    I replaced my five year old Sony Bravia 50" rear projection TV (which STILL WORKED GREAT), with the 55" HX729. There is NO TV like Sony. Right out of the box it LOOKS GREAT. What more can I say, IT'S GREAT!!!!!

    (3 of 3 customers found this review helpful)


    Sony Triumphs

    By Thatboydaddy

    from Edison, NJ

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    Sony has never steered me wrong, I had a Sony Wega when it first came out, and loved it. Once the LCD tv's became popular I switched to Toshiba and Samsung. Samsung seemed to conquer the market for LCD and LED TV's while Panasonic held the title for Plasma's. Comparing Sony's HX729 to my Toshiba Regza and my Samsung is like comparing Atari graphics to PS3 Graphics. I have done my research and was on the verge of buying a Sharp, Samsung or even Vizio LED, however after looking at reviews I saw Sony Triumphed over them all. Don't get me wrong Samsung and LG have amazing pictures, Sharp makes an Elite model with exceptional picture quality but who can afford a $6,000.00 Television. Sony is not that cheap however, you pay for what you get which is high quality imaging. The blacks are super black and can emulate even succeed that of a plasma. The refresh rate is 240HZ with Motion flow bringing it to 480, The picture is phenomenal. At times it may seem too realistic to the point where you can tell that the cast is on a set. The picture looks like a soap opera and the detail is immense. I used an expensive calibration disc for this TV, I targeted the Cinema mode and General, to be quite honest, I barely had to tweek them out. The preset scenes are pretty much good as is. Bravia Sync is awesome too, I turn my TV on and the surround sound turns on automatically, leaving out having to buy an expensive universal remote. The sound on the TV is not that good because the speakers are located in the rear of the TV which can hinder the volume. But if you buy a TV like this You must have a Surround Sound system. I have an HD Sony 5.1 Surround system, they work together fine. This TV has 3D which I'm not really too crazy for, but I do plan on getting some glasses. It's a plus and I can tell you the glasses are expensive. I have yet to try the 3D yet so I cannot review it. But overall, the TV is a great buy I only bought it because I was able to get a good discount through my job. Overall I'm completely satisfied and have no regrets.

    (3 of 3 customers found this review helpful)


    Excellent TV

    By jkj860

    from USA

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    I received this as a replacement for my ailing KDS-60 A2000 through the sony exchange program for a reduced price. I must say this blows away all other TV's that I have looked at. All of the features and benefits of this unit make it a great buy. Just compare the spec's of it to the other models. Set up was quick and easy. I went to my local electronics stores to compare the models before making my final decision.



    By HighLander

    from Brooklyn

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    I went to the movies last week and .. I said wow my tv has a better picture then this Theatre.. Its Looks so clear on my tv.. Even old movies look like if they were just filmed

    (3 of 4 customers found this review helpful)


    Excellent Large Screen TV - Really like it!

    By IowaDrPepper

    from Johnston, IA

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    This is a great TV. The picture is outstanding and when used in conjunction with a 5.1 Dolby Surround Sound System, it is like watching sports as if you were right at the game and watching a movie on Blue Ray DVD as if you were at a theatre. But, the best part is the ticket price for watching sports is a lot lower and the popcorn and refreshements are only a few steps away. I highly recommend this TV

    (3 of 3 customers found this review helpful)


    2nd Bravia purchase

    By Kira717

    from Elizabeth, NJ

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    This is my 2nd Smart TV from Sony. I'm a little disappointed in this TV. I purchased a 40" Bravia Internet 3D TV from Sony and the picture is WONDERFUL!! Its crystal clear and the picture seems like its coming at you. Unfortunately this TV is a little more darker in color and not as bright in lighting. To sum it all up the picture quality is not as good as my other Sony Bravia, so am a little disappointed.

    (5 of 5 customers found this review helpful)


    Crystal Clear!

    By FishHead

    from North Carolina

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    I purchased the 55-HX729 the weekend after Thanksgiving because of the awesome sale on Sony.com. I was looking at lower quality TVs and saw the sale price of this TV and could not pass it up. This is by far one of the best 55" LED-LCDs out there for the money. So about the TV, it is one of the best pictures I have ever seen. I had a concern about the LED being placed in a bright room and not being able to see it, but the screen is not overly glossy and makes the viewing much better during the day than anticipated. The standard definition programing is just as good as any other TV, but where this puppy really shines is in HD. We were watching a recent episode of CSI and it looked as if we were there with them walking around, and that wasn’t even in 3D! I cannot comment on the 3D part of the TV because we have not bought the glasses to watch anything yet. I wasn’t even interested in the 3D functionality, but to get a 240Hz TV this clear, the 3D basically came for free. The built-in-WIFI is pretty awesome. I routinely use Pandora and YouTube on it and it works flawlessly. Be sure to go on-line and registry the online material before trying to use or it will not work. My only complaint about the TV is that I had to assign it its own IP address for internet content to work properly. No big deal to do, just a pain when all the content should have worked without having to do that. With this TV I purchased the Sony Blu-Ray S480 and Sony HT150 SoundBar with Subwoofer. All three of them work flawlessly together and have never had a hick-up out of them. I put the Sound as a con from the TV because it was horrible without the soundbar, plan on buying one! But I didn’t expect much from tv speakers that are only 1.5â€� thick and neither should you. I would recommend the Sony HT-150 soundbar with subwoofer. It sounds great for what it is. It is not a full 5 speaker surround system, but the sound and bass are good for a living room or bonus room. The best part of the sound system is the built-in HDMI switch. You plug your HDMI sources (Sat / Cable box, Blu-Ray, DVD) into the subwoofer and run one HDMI cable to the TV. The Bravia Sync feature of the TV is awesome â€" turn on the Blu-Ray Player and it automatically switches inputs! One more note â€" I was weary of buying from Sony.com because I didn’t know how a 55â€� TV would be handled during shipping, especially during the holiday season. Sony uses a smaller company (not UPS, FedEx, or USPS) to ship the TV by freight. It arrived on time, with very minimal scuff markings on the box (probably less than there would be picking it up yourself from a box store), and everything was perfectly packaged with no damage. BUY THIS TV, YOU WILL NOT BE DISAPPOINTED!

    (7 of 7 customers found this review helpful)


    GREAT TV and Incredible 3D!

    By pug319

    from NE PA

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    I've stayed with the Sony brand with few exceptions during my life. The 55HX729 has a beautifully uniform panel, no flash lighting, great picture requiring very few out of the box tweaks (I removed Ambient Sensor) and selected neutral for cinema color. The 3D is exceptional. Unfortunately the Sony display at Best Buy wasn't set correctly and didn't present how well the TV does 3D. I experienced no flicker in 3D even with blinds partially open and some room lamps on. Cross talk was non existent to very minimal based on content. it is true that you must keep your head level to enjoy the 3D experience but unlike LG, it's full HD and BRIGHT! I watched Bizet's "Carmen" produced by RealD and the Royal Opera House shot in 3D HD video and it was breath taking. IMAX "Under The Sea" is short but does demo how objects and creatures such as fish can appear to swim two feet towards you! Setting up the WIFI was simple as was enabling Netflix which is on everything i own except the toaster! This TV has EVERYTHING the HX820 has except for the Gorilla Glass with OptiContrast . I actually prefer this set and really love it. it's my third Sony LCD TV purchased over theyears and the best!

    (10 of 10 customers found this review helpful)



    By surfuuu

    from Rockaway Beach, NY

    Comments about Sony BRAVIA KDL-55HX729 LED-LCD TV:

    This TV has an unreal picture.quality. The clarity is so clear, it makes wacthing HD movies seem like you are watching a soap Opera episode. The 3D is crazy sick! The children and I love it. DO NOT HESITATE to purchase this TV.......well worth it. The manual is a little weak in showing and explaining the other function of this TV...It took me 2 days to figure everything out.

    Displaying reviews 1-10

    Back to top

    Previous | Next »

    Sony BRAVIA HX729 55" 3D Ready 1080p LED-LCD TV - 16:9 - HDTV 1080p - 240 Hz

    ATSC - 1920 x 1080 - Dolby Digital Plus, Surround Sound - 20 W RMS - Edge LED - 4 x HDMI - USB - Ethernet - Wireless LA

    Contact Us
    pcRUSH Promotions
    Return Policy
    Term and Conditions
    Technical Support
    Product Availability
    Sales Tax Information
    Shipping Info
    International Orders
    Method of Payment
    Card Authorization Form
    Product Reviews
    Login / Register
    Account Setting
    Order Status
    Order History
    Cancel Order
    Wish Lists
    RMA Request
    About Us
    pcRUSH.COM Advantage
    Privacy Policy
    Site Security
    Press Releases
    Store Showcase
    Contact Us
    By Phone
    1-888-205-7777 Weekdays
    6am-5pm PST - Sales
    8am-5pm PST - Support
    By Mail
    1325 E El Segundo Blvd.
    El Segundo, CA 90245
    Sign-up for newsletter
    Copyrightⓒ 2015  www.pcRUSH.com  All Rights Reserved.   1-888-205-7777    Terms and Conditions | Privacy Policy