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Home > The Press

Top Internet Retailer pcRUSH.com enters mobile commerce space with technology from industry-leading CardinalCommerce

Sunday, June 08, 2008

Cleveland, OH- July 8, 2008 - CardinalCommerce Corporation, a leading provider of payment methods for eCommerce and mCommerce merchants, announced today the launch of the new mobile commerce site, m.pcRUSH.com. Online electronics retailer pcRUSH.com, identified as one of the top ranking web merchants in the 2008 Internet Retailer Top 500, partnered with CardinalCommerce to offer customers an innovative buying experience by enabling mobile based transactions.

pcRUSH Mobile provides consumers with search tools, intuitive navigation and secure checkout at anytime, from anywhere, using a standard mobile device. On-demand purchasing uncoupled from a conventional CPU, workstation or laptop provides customers with an enhanced level of immediacy, flexibility and convenience lacking in standard web based commerce business models.

"Dating back to the inception of pcRUSH.com, our company has consistently sought out emerging technologies to solve real-world challenges and provide customers with a superior internet shopping experience," explains pcRUSH.com COO, Frank Khalili. "Our competitive advantage lies in our ability to leverage technical innovation as a means of increasing productivity, lowering costs and meeting or exceeding customer demand for the easiest to use and most reliable electronic shopping technology on the planet."

CardinalCommerce's mobile platform, Cardinal MAX™, dramatically accelerated time-to-market launch of the new pcRUSH mobile solution. The underlying technology driving the new pcRUSH.com mobile initiative incorporates the exchange of database feeds to ensure accurate price and availability on more than 50,000 unique products. Once the datasets are loaded into the CardinalCommerce MAX platform, an up-to-date mobile catalogue is immediately available to customers world-wide. Each product is dynamically rendered to ensure data integrity. The MAX platform enables PayPal™ Mobile Checkout, Google™ Checkout for Mobile, standard credit card payment, and bolsters consumer confidence with secure encryption of sensitive financial and personal data.

"We are pleased to expand our relationship with pcRUSH.com into the mobile channel. They are a top retailer in the consumer electronics vertical and we are excited to bring their mobile site to the marketplace", said Tim Sherwin, Executive Vice President, CardinalCommerce.

To visit pcRUSH Mobile, go to http://m.pcrush.com on a mobile browser or text PCR to the short code 21456.

About CardinalCommerce
CardinalCommerce Corporation is the global leader in enabling authenticated payments, secure transactions and alternative payment brands for both eCommerce and mobile commerce. Cardinal Centinel® enables payment brands such as Verified by Visa, MasterCard® SecureCode®, PayPal™, eBillme™, Bill Me Later®, Google™ Checkout, MyECheck, NACHA® Secure Vault Payments (SVP), eLayaway™, Ukash™, and Ebates and more to a network of over 30,000 merchants and merchant service providers. Our mobile commerce platform, branded Cardinal MAX™, makes it easy for merchants to sell through mobile commerce by linking them directly with consumer mobile phones. Cardinal's proprietary and easily deployable technology provides consumers, merchants, credit/debit card issuers, and processors the ability to conduct authenticated Internet, wireless and mobile transactions safely and securely. Headquartered in Cleveland, Ohio, with facilities in the United States, Europe and Africa, Cardinal services a worldwide customer base.

About pcRUSH.com
TOP INTERNET RETAILER - COMPUTERS AND ELECTRONICS: Launched in 1998, pcRUSH.com has quickly become one of the nation's largest e-tailers. 2008 Guide to Top 500 Internet Retailers lists pcRUSH.com as #30*

PREFERRED VENDOR FOR CORPORATIONS, GOVERNMENT AND EDUCATION: pcRUSH.com specializes in Business to Business sales and service of business and consumer electronics. Sister company Nextierra (www.nextierra.com) is an integrator of technology solutions for voice, data, security, video and print solutions. For more information, go to http://www.pcRUSH.com.

*Source: Internet Retailer 2008 Edition Top 500 Guide.

Patent No.: US 7,051,002 B2


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